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Melissa Pekel

VP of Marketing @Ongage

Melissa brings years of company building, startup launching, SaaS to positive ARR, and email marketing experience. In Ongage, she is leading the marketing team while planning and launching the strategic implementation of the operation. Melissa firmly believes that brand awareness and adoption happens by answering burning needs and education. She's been developing the Ongage brand to reflect the company's DNA and values, taking it along the way to the stars.

Melissa Pekel

VP of Marketing @Ongage

Melissa brings years of company building, startup launching, SaaS to positive ARR, and email marketing experience. In Ongage, she is leading the marketing team while planning and launching the strategic implementation of the operation. Melissa firmly believes that brand awareness and adoption happens by answering burning needs and education. She's been developing the Ongage brand to reflect the company's DNA and values, taking it along the way to the stars.

Email marketing best practices

• By Melissa Pekel

Email emojis: when, why, and how to use them in campaigns

Email emojis can grab attention, express emotions, and add whimsy and brightness to your marketing emails. Explore using email emojis to stand out in…

Read more

23 min read

Consumer Behavior

• By Melissa Pekel

Does brand loyalty mean what you think it means? Do your customers agree?

Achieving brand loyalty is a high-value objective for growth-focused businesses. Loyal customers can keep your customer acquisition and revenue pipelines flowing even during turbulent…

Read more

17 min read

Email marketing strategy

• By Melissa Pekel

30 sparkling examples of Christmas marketing subject lines and why they work

Winning sales with your email marketing campaigns this holiday season starts with a click (the one you earn with a subject line that shines)….

Read more

22 min read

Consumer Behavior

• By Melissa Pekel

6 consumer wishes brands can still fulfill in their 2023 holiday marketing campaigns

The retail holiday season is underway, and experts are still trying to predict how consumers will behave. One thing is certain, this year is…

Read more

23 min read

Email marketing strategy

• By Melissa Pekel

21 fresh Black Friday email examples to complete your Cyber Week campaigns

With fierce competition for consumers’ attention, you’ll need to get up early to get your slice of the Thanksgiving Week spending pie. But how…

Read more

23 min read

Email marketing best practices

• By Melissa Pekel

How to compete with Amazon during Prime Day, email marketer style! 

Prime Day 2023 set records and set the pace for upcoming seasonal sales events. Retailers and ecommerce brands didn’t let Amazon win all the…

Read more

28 min read

Free Download

The complete
deliverability handbook

Read the most significant, most organized volume of information written about email deliverability.

The complete
deliverability handbook

Read the most significant, most
organized volume of information written
about email deliverability.

Free Download

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